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Just use some made up percentage (multiply amount by .XX).
If a product costs 5.00$, and you want to bump it by say 20%, just use calculate it like that 5.00 * 1.20 = 6.00
Experiment and listen for feedback from customers to find the sweet spot.
Isn't it the bulk price of potato chips (19.20) and then you get retail price per 1 item?
then once the money is enough to increase the store size I would do that as well